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Culture and Consumption II

Markets, Meaning, and Brand Management

by Grant David McCracken

Published by: Indiana University Press

240 Pages, 6.12 x 9.25 in, 15 b&w photos, 5 figures, 1 bibliog., 1 index

  • Paperback
  • 9780253217615
  • Published: July 2005

$20.95

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