An Entrepreneur's Guide to Creating a Better World
Published by: Red Lightning Books
Good Business: An Entrepreneur's Guide to Creating a Better World is an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.
A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.
With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.
Part 1: Business Models for Social Impact
1. Business to Consumer (B2C)
2. Business to Business (B2B)
3. Creative Financing
Part 2: Twelve Opportunities to Integrate Social and Environmental Impact into Your Business Model
6. Products and Services
8. Material Sourcing
10. Packaging and Shipping
11. Hiring and Labor
14. Giving Back
Part 3: Guidance to Help You on Your Path
16. Balancing Mission and Money
17. Pricing for Social Enterprise
18. Measuring Impact
19. Lessons Learned: Interviews with Social Entrepreneurs
20. Opportunities Unique to Social Enterprise
21. Eight Industries Ripe for Social Innovation