Contents
Part One: Philosophical Reflections
On the Paths of Existential Semiotics
Signs and Transcendence
Endo-/Exogenic Signs, Fields, and Worlds
Understanding, Misunderstandings, and Self-Understanding
Signs of Anxiety; or the Problem of Semiotic Subject
Part Two: In the Forest of Symbols
From Aesthetics to Ethics
The "Structural" and "Existential" Styles in 20th Century Arts
On the Authenticity and Inauthenticity of Art
Part Three: The Social and Cultural Field of Signs
On Post-colonial Semiosis
Semiotics of Landscapes
Poetics of Place
Walt Disney and Americanness
"...and you find the right one"
Senses, Values—and Media